Soft Drink Producers Such as Pepsi Make Their Products Available

Multiple Choice

Soft drink producers such as Pepsi make their products available to consumers in a variety of packages - 12 ounce cans, 20 ounce bottles, 1 liter bottles, and 2 liter bottles are just some examples. Of course, some consumers don't buy 2 liter bottles because the beverage can go flat before it is consumed. For other customers though, this is the preferred packaging. It seems Pepsi makes good use of _________ segmentation.

A) usage rate segmentation
B) brand loyalty segmentation
C) psychographic segmentation
D) demographic segmentation