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    Contemporary Marketing Study Set 3
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    Exam 9: Market Segmentation, Targeting, and Positioning
  5. Question
    Progresso Soup Has a Line of Hearty Soups That Are
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Progresso Soup Has a Line of Hearty Soups That Are

Question 141

Question 141

Multiple Choice

Progresso Soup has a line of hearty soups that are promoted to all consumers using a single marketing mix. The company is utilizing ______ marketing.​


A) ​undifferentiated
B) ​differentiated
C) ​concentrated
D) holistic

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