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    Contemporary Marketing Study Set 3
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    Exam 9: Market Segmentation, Targeting, and Positioning
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    Oscar Mayer, a Maker of Various Meat Products, Introduced Lunchables
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Oscar Mayer, a Maker of Various Meat Products, Introduced Lunchables

Question 94

Question 94

Multiple Choice

Oscar Mayer, a maker of various meat products, introduced Lunchables, a product specifically aimed at children. This is an example of:


A) undifferentiated marketing.
B) differentiated marketing.
C) mass marketing.
D) micromarketing.

Correct Answer:

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