Multiple Choice
Vicks advertises its NyQuil brand is THE nighttime cold remedy. Vicks wants you to think of NyQuil whenever you need a "nighttime, sniffling, sneezing, aching, coughing, stuffy-head, fever, so you can rest medicine." NyQuil is the product for this situation. NyQuil is using a_______ positioning strategy.
A) product use or application
B) competitive
C) value
D) product specific
Correct Answer:
Verified
Correct Answer:
Verified
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