Multiple Choice
Bobby Flay is a popular celebrity chef who is famous for his use of the grill to create his signature dishes. Recently, Bobby Flay debuted a line of grilling accessories and believes these products will be successful because he has a loyal following among men aged 30 to 60. What type of segmentation is utilized for this new line of grilling accessories?
A) Demographic
B) Psychographic
C) Geographic
D) Benefit
Correct Answer:
Verified
Correct Answer:
Verified
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