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    Contemporary Marketing Study Set 3
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    Exam 9: Market Segmentation, Targeting, and Positioning
  5. Question
    Psychographic Segmentation Divides a Population into Groups Based On
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Psychographic Segmentation Divides a Population into Groups Based On

Question 14

Question 14

Multiple Choice

Psychographic segmentation divides a population into groups based on:


A) their use of the product.
B) their income and expenditure patterns.
C) their geographic location.
D) their attitudes, values, and lifestyles.

Correct Answer:

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