Apple's IPhone and Samsung's Galaxy Series Have Had Some Interesting

Multiple Choice

Apple's iPhone and Samsung's Galaxy series have had some interesting advertisements over the years. With Apple's iPhone X now available, Samsung has introduced a new series of advertisements mocking the series of iPhones as constantly trailing Samsung's development across several attributes from waterproofing to the jack for the headphone. Samsung is utilizing a ________ positioning strategy.

A) competitive
B) key market characteristic
C) product use
D) product application