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  3. Study Set
    Contemporary Marketing Study Set 3
  4. Exam
    Exam 9: Market Segmentation, Targeting, and Positioning
  5. Question
    Ethnicity Is One of the Demographic Segmentation Variables
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Ethnicity Is One of the Demographic Segmentation Variables

Question 3

Question 3

True/False

Ethnicity is one of the demographic segmentation variables. In the United States, the African-American population is the fastest growing ethnic group.

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