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    Contemporary Marketing Study Set 3
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    Exam 6: Consumer Behavior
  5. Question
    A Reference Group's Influence on the Purchasing Decision of a Member
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A Reference Group's Influence on the Purchasing Decision of a Member

Question 26

Question 26

True/False

A reference group's influence on the purchasing decision of a member is often greater when the product is more conspicuous or visible to others.

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