A Person's Values, Beliefs, Preferences, and Tastes Are Often Handed

Multiple Choice

A person's values, beliefs, preferences, and tastes are often handed down from one generation to the next. These factors may change over time, but an individual's basic core values do not. These factors are important environmental determinants of consumer behavior. These items are commonly referred to as:

A) culture.
B) social class.
C) identity.
D) self-efficacy.