In Marketing Your Baby Food, You Want to Understand the Most

Multiple Choice

In marketing your baby food, you want to understand the most common evaluative criteria used by your customers during the relevant stage of the consumer decision process: evaluation of alternatives. Based on research, these criteria are likely to include all of the following except:

A) where and from whom to buy your baby food.
B) the ingredients in your baby food.
C) the price of your baby food.
D) the image of your brand.
E) the image of your company.