Bed Bath & Beyond Offers an Extensive Selection of Coffee

Multiple Choice

Bed Bath & Beyond offers an extensive selection of coffee makers for consumers to consider when they're making a purchase decision. They offer several different models of the Keurig as well as Cuisinart, Jura, and Mr. Coffee. Brittany stopped in the store to see the different models and make comparisons among them. She wasn't ready yet to make a purchase but was primarily interested in learning about the different features and prices of brands so she could compare them in person. Which stage in the buying decision process is Brittany most likely in?

A) Search
B) Evaluation of alternatives
C) Purchase decision
D) Problem recognition