Consumers Sometimes Experience Feelings of Uncertainty After a Major Purchase

Multiple Choice

Consumers sometimes experience feelings of uncertainty after a major purchase. This postpurchase anxiety results from an imbalance among the person's knowledge, beliefs, or attitudes. For example, you may have had these feelings when you first went away to college. Was this the best school for me? Is this where I belong? This postpurchase anxiety is known as:

A) cognitive dissonance.
B) buyer discord.
C) purchase rejection.
D) consumer satisfaction.