Question 1

Luke and Emma are excited to go see the Twenty Øne Pilots concert on their college campus. They love their music and have downloaded the entire Blurryface album. However, they want to see them in concert because being part of a crowd creates a different experience than just listening to the music. The crowd at the concert is part of the:

Accepted Answer

A)  social surroundings. 
B)  built location. 
C)  purchase context. 
D)  physical surroundings.

Question 2

Considerable external search for alternatives is typical when consumers are involved in extended problem solving.

Accepted Answer

A) True 
 B)False

Question 3

A need is an imbalance between the consumer's actual and desired states.

Accepted Answer

A) True 
 B)False

Question 4

The consumer decision process does not apply to low-involvement purchases.

Accepted Answer

A) True 
 B)False

Question 5

Purchases that have substantial social or economic consequences:

Accepted Answer

A)  usually require relatively less investment of time and effort. 
B)  represent routine purchases that pose little risk. 
C)  require independent decision making. 
D)  represent high-involvement purchase decisions.

Question 6

Shanu was ready to buy a new phone! His old phone had limited battery life and a cracked screen. While he currently had an iPhone 6s, Shanu was thinking it was time to consider other brands as well. In fact, he had identified four possible phones - the iPhone X, Samsung Galaxy Note 8, LG V30, and the Google Pixel XL. For Shanu's purchase, these four phones are his:

Accepted Answer

A)  evoked set. 
B)  internal selection group. 
C)  brand awareness items. 
D)  purchase group.

Question 7

The postpurchase evaluation of the consumer decision process attempts to measure the:

Accepted Answer

A)  selling success experienced by the vendor. 
B)  follow-up effectiveness of the firm. 
C)  consumer satisfaction with the purchase. 
D)  advertising influence on the purchase.

Question 8

Which of the following would fall under the category of psychological determinants of consumer behavior?

Accepted Answer

A)  The culture in which a person is raised 
B)  The needs and motives of the individual 
C)  The subculture to which one belongs 
D)  The reference groups that the individual looks up for guidance

Question 9

Marketers can attempt to shape the outcome of the post purchase evaluation by:

Accepted Answer

A)  helping consumers to identify potential problems or needs. 
B)  offering personal assistance with any problem experienced with the product. 
C)  attempting to convince consumers that a competing brand does not meet their criteria. 
D)  trying to get consumers to expand their evoked sets to include their product.

Question 10

Differentiate between a need and a motive.

Accepted Answer

The answer of Differentiate between a need and a motive....

Question 11

Joining a local softball team or golf league to meet new people and engage in social interaction is an attempt to meet _____ needs.

Accepted Answer

A)  self-actualization 
B)  belongingness 
C)  physiological 
D)  safety

Question 12

Bed Bath & Beyond offers an extensive selection of coffee makers for consumers to consider when they're making a purchase decision. They offer several different models of the Keurig as well as Cuisinart, Jura, and Mr. Coffee. Brittany stopped in the store to see the different models and make comparisons among them. She wasn't ready yet to make a purchase but was primarily interested in learning about the different features and prices of brands so she could compare them in person. Which stage in the buying decision process is Brittany most likely in?

Accepted Answer

A)  Search 
B)  Evaluation of alternatives 
C)  Purchase decision 
D)  Problem recognition

Question 13

When a consumer begins to feel dissatisfied with a product or service recently purchased, the anxiety they feel is called:

Accepted Answer

A)  cognitive dissonance. 
B)  functional fixedness. 
C)  product revaluation. 
D)  mental set.

Question 14

Shannon and Jeff were recently married and purchased a home. Now, they're shopping for a lawn mower and are looking for one that is easy to use and is self-propelled. Jeff had a lawn mowing business when he was in high school and college and is fairly familiar with the brands and features. They visit a local WalMart and although Jeff wasn't familiar with the brand names, within a few minutes making comparisons across the models in-stock, they make their purchasing decision. What type of decision process did Shannon and Jeff utilize?

Accepted Answer

A)  Limited problem solving 
B)  Routinized response behavior 
C)  Extended problem solving 
D)  Family decision making

Question 15

Marketers can influence the outcome of the evaluation stage of the consumer purchase decision process by:

Accepted Answer

A)  attempting to convince consumers that certain attributes are more important than others in deciding which product to buy from among an array of them. 
B)  identifying which evaluative criteria are important to the individual, and pointing out which brand best meets those criteria. 
C)  trying to get the customer to reduce the size of the evoked set to exclude many of the choices. 
D)  attempting to convince the consumer to spend more than what was budgeted for the purchase to acquire more features they might prefer.

Question 16

Consumers sometimes experience feelings of uncertainty after a major purchase. This postpurchase anxiety results from an imbalance among the person's knowledge, beliefs, or attitudes. For example, you may have had these feelings when you first went away to college. Was this the best school for me? Is this where I belong? This postpurchase anxiety is known as:

Accepted Answer

A)  cognitive dissonance. 
B)  buyer discord. 
C)  purchase rejection. 
D)  consumer satisfaction.

Question 17

The basic core values of a culture are highly dynamic and flexible.

Accepted Answer

A) True 
 B)False

Question 18

The purchase decisions for high-involvement products differ from those of low-involvement products as high-involvement purchase decisions:

Accepted Answer

A)  pose little risk to the consumer. 
B)  require less time and less research on information. 
C)  require limited problem solving and limited efforts for external searches. 
D)  pose greater economic and social consequences.

Question 19

It was not until the introduction of the Chevrolet Nova in Mexico that marketers realized "no va" in Spanish means "won't go." This linguistic error demonstrates how Chevrolet overlooked cultural differences in its product introduction.

Accepted Answer

A) True 
 B)False

Question 20

Who are opinion leaders? Why are they important to marketers?

Accepted Answer

The answer of Who are opinion leaders? Why are they...

Exam 6: Consumer Behavior

Considerable external search for alternatives is typical when consumers are involved in extended problem solving.

A need is an imbalance between the consumer's actual and desired states.

The consumer decision process does not apply to low-involvement purchases.

Purchases that have substantial social or economic consequences:

The postpurchase evaluation of the consumer decision process attempts to measure the:

Which of the following would fall under the category of psychological determinants of consumer behavior?

Marketers can attempt to shape the outcome of the post purchase evaluation by:

Differentiate between a need and a motive.

Joining a local softball team or golf league to meet new people and engage in social interaction is an attempt to meet _____ needs.

When a consumer begins to feel dissatisfied with a product or service recently purchased, the anxiety they feel is called:

Marketers can influence the outcome of the evaluation stage of the consumer purchase decision process by:

The basic core values of a culture are highly dynamic and flexible.

The purchase decisions for high-involvement products differ from those of low-involvement products as high-involvement purchase decisions:

It was not until the introduction of the Chevrolet Nova in Mexico that marketers realized "no va" in Spanish means "won't go." This linguistic error demonstrates how Chevrolet overlooked cultural differences in its product introduction.

Who are opinion leaders? Why are they important to marketers?