Multiple Choice
By enabling the coordination of all promotional activities to produce a unified, customer-focused promotional message, e-marketing helps reach consumers through:
A) personalization.
B) interactive marketing.
C) mass marketing.
D) integrated marketing.
Correct Answer:

Verified
Correct Answer:
Verified
Q34: You want to improve your social media
Q35: Your company is a direct competitor of
Q36: Which of the following is generally NOT
Q37: Many e-commerce retailers employ personalization on their
Q38: Given the huge number of hotel websites
Q40: Fred purchased six paperbacks from books2u.com three
Q41: Some of the most significant challenges facing
Q42: EverythingINeed.com, which sells a broad range of
Q43: Consumers shopping on BargainSmartphones.com enjoy many benefits,
Q44: Big Martin Corporation uses its website to