Multiple Choice
Your company is a direct competitor of Netflix, the online, movie-streaming service that allows viewers to select a movie for viewing online whenever they want it. You noticed that not all of Netflix's movies are available for online viewing immediately. For many of their movies, the user has to request a DVD be mailed to them. Your company intends to exploit this situation by making more movies available for immediate online viewing by users. Which of the following e-marketing capabilities most closely describes what your company is doing to exploit this opportunity?
A) Global reach
B) Personalization
C) Right-time marketing
D) Interactive marketing
E) Integrated marketing
Correct Answer:
Verified
Correct Answer:
Verified
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