Multiple Choice
Fred purchased six paperbacks from books2u.com three months back. This week, when he logged on to books2u.com, the home page had his name and recommended six new books on his favorite topics. This is an example of:
A) information leak.
B) breach of privacy.
C) geotargeting.
D) personalized marketing.
Correct Answer:
Verified
Correct Answer:
Verified
Q35: Your company is a direct competitor of
Q36: Which of the following is generally NOT
Q37: Many e-commerce retailers employ personalization on their
Q38: Given the huge number of hotel websites
Q39: By enabling the coordination of all promotional
Q41: Some of the most significant challenges facing
Q42: EverythingINeed.com, which sells a broad range of
Q43: Consumers shopping on BargainSmartphones.com enjoy many benefits,
Q44: Big Martin Corporation uses its website to
Q45: The analytics used to evaluate the effectiveness