​You Work for a Not-For-Profit Organization, and Are Not Sure

Multiple Choice

​You work for a not-for-profit organization, and are not sure of the best way to assess the effectiveness of its website. After researching the options, you settle on one that seems most appropriate in light of the organization's goal -- to maximize time spent by visitors on its site. What measurement metric did you choose?

A) ​Click-through rates
B) ​Conversion rates
C) ​Engagement
D) ​Enthusiasm
E) ​Comprehension