Consumer Expectations of Brands Continues to Grow,as Does the Need

Multiple Choice

Consumer expectations of brands continues to grow,as does the need for brands to create an experience for those consumers that is omni-channel.Why is this important? Choose the response below that most accurately defines why this is important:

A) Consumer trust in institutions is at an all-time low
B) Consumers have fewer touch points with brands than ever before
C) Consumers have decreasing requirements of companies
D) Consumers who have bad experiences with companies are likely to purchase from a competitor company