When Companies Begin a Social Customer Service Program and Are

Multiple Choice

When companies begin a social customer service program and are at the ad-hoc stage of development,what is the most important priority? Please select the best answer below.

A) The highest priority is handling frontline requests
B) The highest priority is handling customers who have the largest social following
C) The highest priority is handling customers who have the largest lifetime value
D) The highest priority is handling customers who have exhibited the highest level of negative sentiment