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    Exam 15: Understanding Marketing Processes and Consumer Behaviour
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    Assume That You Went to a Shopping Mall to Determine
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Assume That You Went to a Shopping Mall to Determine

Question 52

Question 52

Multiple Choice

Assume that you went to a shopping mall to determine peoples' attitudes toward a new peanut butter and pickle-flavoured ice cream.You would be collecting ________ data.


A) census
B) interview
C) primary
D) psychographic
E) secondary

Correct Answer:

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