Many Firms Use ________,In Which 6 to 15 People Are

Multiple Choice

Many firms use ________,in which 6 to 15 people are brought together to talk about a product.A moderator leads a discussion,and employees from the sponsoring company may observe the proceedings from behind a one-way mirror.People's comments are taped,and researchers go through the data looking for common themes.

A) observation
B) secondary data scanning
C) experimentation
D) visual survey
E) focus groups