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    Business Essentials Study Set 6
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    Exam 12: Understanding Marketing Principles and Developing Products
  5. Question
    Which of the Following Is the Study of the Decision
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Which of the Following Is the Study of the Decision

Question 329

Question 329

Multiple Choice

Which of the following is the study of the decision process by which people buy and consume products?


A) Buyer behaviour
B) Consumer behaviour
C) Purchaser behaviour
D) Shopper behaviour
E) Prospect behaviour

Correct Answer:

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