________ Occurs When a Company Compares Its Current Performance Against

Multiple Choice

________ occurs when a company compares its current performance against its own past performance, while ________ occurs when a company compares its current performance against the performance of its competitors.

A) Internal productivity; external productivity
B) Internal benchmarking; external benchmarking
C) Internal benchmarking; getting close to the customer
D) Statistical process control; external productivity
E) Internal quality/cost study; external quality/cost study