Although the Product Is at the Heart of the Marketing

Multiple Choice

Although the product is at the heart of the marketing program, it is important to remember that product offerings in and of themselves have little value to customers. An offering's real value comes from:

A) its superiority to competing products.
B) its ability to further the image of the organization.
C) its value (good quality at a low price) .
D) its ability to deliver benefits that solve a customer's problems.
E) its easy of use and convenience.