Multiple Choice
The Ritz-Carlton Hotel is widely known for its exceptional quality and impeccable customer service. Not surprisingly, the Ritz-Carlton sets prices at the top end of all competing hotels. Which pricing strategy is the Fairmont using?
A) exclusive pricing
B) image pricing
C) psychological pricing
D) prestige pricing
E) service-based pricing
Correct Answer:
Verified
Correct Answer:
Verified
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