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Basic Marketing Research Study Set 3
Exam 17: Analysis and Interpretation Individual Variables Independently
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Question 41
Essay
Discuss the most commonly used descriptive statistics.
Question 42
Short Answer
A(n)______________is a bar chart that is based on information from a frequency count.
Question 43
Multiple Choice
Refer to Scenario 17.3. What would be the expected number of running suits made of fabric B sold during the first three months based on past years' sales results of sweatshirts?
Question 44
Multiple Choice
Which of the following is FALSE about the use of percentages when reporting results?
Question 45
Multiple Choice
Which of the following would NOT be an example of a situation involving univariate analysis?
Question 46
Multiple Choice
For which of the following types of measures does the mean NOT provide a meaningful value?
Question 47
True/False
In using percentages for reporting results it is reasonable to report percentages to two decimal places.
Question 48
Multiple Choice
Refer to Scenario 17.4.
The median split for this sample is
Question 49
Multiple Choice
Refer to Scenario 17.2. Using the data provided, the calculated value of χ
2
=
Question 50
Multiple Choice
A researcher calculates a chisquare test statistic of 8.56. At α = .05 and ν = 3, the critical value of the chisquare statistic is 7.81. What is the appropriate statistical conclusion?