You Have Been Assigned the Task of Evaluating Consumer Acceptance

Multiple Choice

You have been assigned the task of evaluating consumer acceptance of and favorability toward a new product that a company has just test marketed in your area. In order to determine the degree to which consumers hold favorable attitudes toward the product, what is the lowest level of scale that you can use?

A) Nominal
B) Ordinal
C) Interval
D) Ratio
E) Need more information