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    Basic Marketing Research Study Set 3
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    Exam 12: Asking Good Questions
  5. Question
    A Ratio Scale Differs from an Interval Scale in That
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A Ratio Scale Differs from an Interval Scale in That

Question 2

Question 2

Short Answer

A ratio scale differs from an interval scale in that it possesses a natural or absolute______________that reflects the complete absence of the attribute being assessed.

Correct Answer:

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