The Salesperson Should Decide Which Element(s) of the Presentation Mix

Multiple Choice

The salesperson should decide which element(s) of the presentation mix to emphasize in a particular presentation based primarily on:

A) sales call objective, customer profile and customer benefit plan.
B) financial objectives, product newness, number of customers and inventory levels.
C) competitor activity, current inventory levels and bonus plans.
D) persuasive communication, competitor activity and financial objectives.
E) inventory levels, financial objectives, marketing plan and distribution strategy.