Jack Dane, an Insurance Salesperson, Approaches a Prospect with the Words

Multiple Choice

Jack Dane, an insurance salesperson, approaches a prospect with the words, "Hello Mr. Dean, your brother suggested I contact you concerning our new life policies." What type of approach statement is Jack Dane using?

A) Referral approach
B) Introductory approach
C) Multi-question approach
D) Complimentary approach
E) Customer benefit approach