Ed Curtiss Is a Sales Representative with a Small Electronics

Multiple Choice

Ed Curtiss is a sales representative with a small electronics firm. Ed's employer has made significant design changes to its top-selling scientific calculator. Ed has a meeting with the superintendent of a large, urban school district and hopes to make a large sale of the calculators, which would be suitable for high school math students. The ________ approach would most likely be effective for Ed.

A) customer benefit
B) showmanship
C) product
D) referral
E) introductory