A Salesperson for a Security Company Walks into a Prospect's

Multiple Choice

A salesperson for a security company walks into a prospect's office and says, "According to a recent FBI study, 10 percent of your employees have stolen something tangible from your company." The salesperson is most likely using the ________ approach.

A) curiosity
B) testimonial
C) shock
D) proof statement
E) scare-tactic