Clearwater Hampers Is a Small British Company That Sells Luxury

Multiple Choice

Clearwater Hampers is a small British company that sells luxury food and drink in various combinations in picnic hampers. Food and wine are seen as classic, fail-safe gifts in a market where present-buying is increasingly tricky. Corporate customers, both in the United Kingdom and abroad, are important to the business. Clearwater has had several orders for more than a quarter of a million dollars. According to the company's leading salesperson, Peter Austin, "We have lots of repeat corporate customers as a result of the importance we place on getting the hampers out on time and filled with the right products." A ________ would provide Peter Austin with information about who makes the buying decisions for a prospective corporate customer, the buyer's background, and what kind of credit and delivery terms the account requires.

A) customer profile
B) FAB formula
C) customer benefit plan
D) value analysis
E) SWOT analysis