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  3. Study Set
    Global Marketing Study Set 5
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    Exam 13: Global Marketing Communications Decisions I: Advertising and Public Relations
  5. Question
    When the Subheads and Body Copy of an Advertisement Are
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When the Subheads and Body Copy of an Advertisement Are

Question 51

Question 51

Multiple Choice

When the subheads and body copy of an advertisement are localized,not simply translated,it is an example of:


A) local advertising.
B) global advertising.
C) pattern advertising.
D) advocacy advertising.
E) stereotype advertising.

Correct Answer:

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