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    Global Marketing Study Set 5
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    Exam 13: Global Marketing Communications Decisions I: Advertising and Public Relations
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    The Challenge of Encoding and Decoding Slogans and Taglines in Different
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The Challenge of Encoding and Decoding Slogans and Taglines in Different

Question 49

Question 49

True/False

The challenge of encoding and decoding slogans and taglines in different national and cultural contexts can lead to unintentional errors.

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