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    Global Marketing Study Set 5
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    Exam 13: Global Marketing Communications Decisions I: Advertising and Public Relations
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    The "Extension Versus Adaptation" Debate Is Essentially a Debate Over
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The "Extension Versus Adaptation" Debate Is Essentially a Debate Over

Question 24

Question 24

True/False

The "extension versus adaptation" debate is essentially a debate over "standardized versus localized" advertising.

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