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    Global Marketing Study Set 5
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    Exam 13: Global Marketing Communications Decisions I: Advertising and Public Relations
  5. Question
    Companies That Are Centralized Typically Allow Managers at the Local
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Companies That Are Centralized Typically Allow Managers at the Local

Question 19

Question 19

True/False

Companies that are centralized typically allow managers at the local subsidiary to make ad agency selection decisions.

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