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    Global Marketing Study Set 5
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    Exam 13: Global Marketing Communications Decisions I: Advertising and Public Relations
  5. Question
    One of the Issues Facing Advertisers Is Which Medium or Media
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One of the Issues Facing Advertisers Is Which Medium or Media

Question 21

Question 21

Essay

One of the issues facing advertisers is which medium or media to use when communicating with global target markets.Discuss how these media differ from country to country,giving examples.

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Media availability varies from country t...

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