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    Global Marketing Study Set 5
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    Exam 13: Global Marketing Communications Decisions I: Advertising and Public Relations
  5. Question
    There Is an Ongoing Debate Between "Standardization" Versus "Adaptation" Pertaining
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There Is an Ongoing Debate Between "Standardization" Versus "Adaptation" Pertaining

Question 10

Question 10

Essay

There is an ongoing debate between "standardization" versus "adaptation" pertaining to global advertising.Explain how different sides of the arguments fit into the global context.

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