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  3. Study Set
    Global Marketing Study Set 5
  4. Exam
    Exam 13: Global Marketing Communications Decisions I: Advertising and Public Relations
  5. Question
    What Issues Must Be Considered in Selecting an Advertising Agency
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What Issues Must Be Considered in Selecting an Advertising Agency

Question 12

Question 12

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What issues must be considered in selecting an advertising agency for global advertising?

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Care should be taken in selecting advert...

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