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    Global Marketing Study Set 5
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    Exam 13: Global Marketing Communications Decisions I: Advertising and Public Relations
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    To Counteract the Negative Perception and Publicity About Coke,the Company
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To Counteract the Negative Perception and Publicity About Coke,the Company

Question 11

Question 11

True/False

To counteract the negative perception and publicity about Coke,the company launched its own print ad campaign that featured smaller-format cans and bottles.

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