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  3. Study Set
    Global Marketing Study Set 5
  4. Exam
    Exam 9: Global Market Entry Strategies: Licensing, investment, and Strategic Alliances
  5. Question
    A Factor Which Is Unrelated to Licensing Is
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A Factor Which Is Unrelated to Licensing Is

Question 60

Question 60

Multiple Choice

A factor which is unrelated to licensing is:


A) licensees have limited control.
B) licensees have considerable autonomy.
C) license agreements have short life.
D) licensees can develop similar products.
E) licensees have considerable leverage.

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