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    Global Marketing Study Set 5
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    Exam 9: Global Market Entry Strategies: Licensing, investment, and Strategic Alliances
  5. Question
    To Succeed in Global Markets,firms Can No Longer Rely Exclusively
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To Succeed in Global Markets,firms Can No Longer Rely Exclusively

Question 57

Question 57

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To succeed in global markets,firms can no longer rely exclusively on the technological superiority or core competence that brought them past success.

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