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    Global Marketing Study Set 5
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    Exam 9: Global Market Entry Strategies: Licensing, investment, and Strategic Alliances
  5. Question
    Nike Provides Technical Specifications to a Subcontractor or Local Manufacturer
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Nike Provides Technical Specifications to a Subcontractor or Local Manufacturer

Question 58

Question 58

Essay

Nike provides technical specifications to a subcontractor or local manufacturer for its products.What is this arrangement called and what are its major benefits and drawbacks?

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This type of arrangement is referred to ...

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