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Campbell Soup Is Making Significant Inroads into Japan's $500 Million

Question 52

Multiple Choice

Campbell Soup is making significant inroads into Japan's $500 million soup market as time-pressed homemakers place a premium on convenience.This type of consumer segmentation by Campbell Soup is referred to as ________ segmentation.


A) demographic
B) occupational
C) psychographic
D) benefit
E) behavioral

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