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    Global Marketing Study Set 5
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    Exam 7: Segmentation,targeting,and Positioning
  5. Question
    Positioning Refers to the Act Of
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Positioning Refers to the Act Of

Question 57

Question 57

Multiple Choice

Positioning refers to the act of:


A) determining what areas of the globe to target.
B) ensuring a choice retail shelf location.
C) differentiating a brand in customer's mind.
D) formulating a private label strategy.
E) formulating a companion product.

Correct Answer:

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