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    Global Marketing Study Set 5
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    Exam 7: Segmentation,targeting,and Positioning
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    Marketers Know That Russians Consume a Great Deal of Vodka
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Marketers Know That Russians Consume a Great Deal of Vodka

Question 56

Question 56

Multiple Choice

Marketers know that Russians consume a great deal of vodka.This type of market segmentation can be classified as:


A) demographic.
B) behavioral.
C) psychographic.
D) occupational.
E) benefit.

Correct Answer:

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