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    Global Marketing Study Set 5
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    Exam 6: Global Information Systems and Market Research
  5. Question
    By Combining Household Information with Weekly Purchase Behavior Data,Tesco Is
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By Combining Household Information with Weekly Purchase Behavior Data,Tesco Is

Question 14

Question 14

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By combining household information with weekly purchase behavior data,Tesco is able to tailor promotions to specific customer segments.

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