In India,only 10% of Men Who Shave Use Gillette Razors

Multiple Choice

In India,only 10% of men who shave use Gillette razors.Worldwide,50% of male shavers use Gillette products.To achieve greater penetration in India,Gillette rolled out a no-frills brand that costs 15 rupee -about 34 cents.The Gillette Guard® has a lighter handle that is cheaper to produce.It also lacks the lubrication strip found in Gillette's more expensive razors,and replacement blades cost only 5 rupees (11 cents) .This use of data is described as:

A) demand pattern analysis.
B) income elastic analysis.
C) factor analysis.
D) market estimation by analogy.
E) multidimensional scaling.